Our Consulting Services
Three Engagements,
Each Built Around a Real Problem
Thong Atlas offers a focused set of consulting services. Each is designed for a specific type of business challenge — scoped, delivered, and priced accordingly.
Back to HomeOur Methodology
How We Approach Every Engagement
Each Thong Atlas engagement follows a structured process that has been refined across more than 85 client projects. The process varies in detail by service type, but the core sequence — discover, analyze, synthesize, present — is consistent.
We begin by listening carefully to the presenting problem, then probe beneath it to understand what's actually driving the situation. Analytical work follows, drawing on your internal data and external benchmarks. Findings are synthesized into a clear, readable deliverable — not a library of slides.
Every deliverable is reviewed internally before client presentation, and every engagement closes with a structured discussion of implications and next steps.
Discover
Structured intake, data collection, stakeholder interviews
Analyze
Quantitative assessment, benchmarking, pattern identification
Synthesize
Internal review, findings structuring, option development
Present
Final report, leadership session, 30-day follow-up
Service 01
Sales Channel Effectiveness Audit
A performance-focused review of your current sales channels — whether direct, partner-mediated, or digital — examining conversion patterns, cost per acquisition, and customer lifetime value by channel. Over three weeks, the team analyzes sales data, interviews channel managers, and benchmarks channel performance against market norms.
What the Engagement Produces
- Channel effectiveness scorecard with performance ratings by channel type
- Contribution analysis showing revenue, cost, and margin by channel
- Recommendations on where to concentrate or redirect sales investment
- Benchmark comparison against comparable Thai market operators
Process Steps
Data intake and scoping call — review of sales data, CRM exports, and channel cost records
Channel manager interviews — structured interviews with sales leads per channel
Analysis and benchmarking — scorecard development and market comparison
Report delivery and presentation — findings session with leadership team
Engagement Details
Best suited for
Companies with two or more active sales channels who are unsure where performance is leaking, or who want a data-based rationale for reallocating sales investment.
Engagement Details
Best suited for
Businesses that have grown beyond their original structure, are preparing a significant strategic shift, or have experienced persistent coordination and accountability issues across functions.
Service 02
Organizational Structure Redesign
For companies whose current organizational design may no longer serve their evolving strategy. This six-week engagement provides a systematic approach to structural assessment and redesign, including role clarity mapping, span-of-control analysis, reporting line evaluation, and cross-functional dependency review.
What the Engagement Produces
- Two to three structural redesign options with explicit trade-off analysis
- Facilitated leadership decision-making sessions
- Recommended structure with implementation rationale
- Transition plan with sequencing and timeline
- Communication guide for announcing changes to staff
Process Steps
Current-state assessment — org chart review, role clarity mapping, reporting line analysis
Stakeholder interviews — structured discussions with managers and team leads across functions
Options development — two to three structural alternatives developed with trade-off analysis
Decision facilitation — leadership alignment sessions leading to a clear recommendation
Transition planning — sequence, timeline, communication materials
Service 03
Market Entry Feasibility for Thailand
A comprehensive feasibility study for international organizations considering entry into the Thai market. Over eight weeks, the engagement covers regulatory requirements, market demand assessment, competitive landscape analysis, location considerations, and talent availability review. Includes introductions to relevant local service providers.
What the Engagement Produces
- Full feasibility report with a clear go/no-go recommendation
- Phased entry timeline with milestone definitions
- Cost estimation framework for first 12 months
- Risk consideration document with mitigation notes
- Introductions to vetted legal counsel and accounting firms
Process Steps
Regulatory mapping — business registration, sector licensing, BOI eligibility review
Market demand assessment — addressable market sizing, customer profile analysis
Competitive landscape review — existing players, positioning, pricing norms
Location and talent review — office options, hiring market, compensation benchmarks
Final report and introductions — feasibility findings, entry plan, partner network access
Engagement Details
Best suited for
International businesses with a serious interest in the Thai market who need an independent, thorough assessment before committing to registration and operational investment.
Choosing the Right Service
Service Comparison
Not sure which service fits your situation? This overview may help you identify the best starting point.
| Feature | Sales Audit | Org Redesign | Market Entry |
|---|---|---|---|
| Duration | 3 weeks | 6 weeks | 8 weeks |
| Fixed fee (฿) | 8,100 | 24,000 | 35,500 |
| Primary audience | Thai & regional businesses | Thai & regional businesses | International entrants |
| Data analysis depth | Quantitative, channel-level | Qualitative + structural | Market + regulatory |
| Stakeholder interviews | |||
| Multiple strategic options provided | — | — | |
| Local partner introductions | — | — | |
| Post-delivery check-in |
Across All Services
Professional Standards Applied to Every Engagement
Confidentiality
All client data and findings are treated with full discretion
Senior-Led
Principal consultant responsible throughout the engagement
Defined Scope
Written scope document agreed before any work begins
Follow-Up Included
30-day post-delivery check-in at no additional charge
Discuss Which Service Fits Your Situation
We're glad to talk through the options before you decide. A brief conversation usually clarifies which engagement, if any, makes sense to proceed with.
Request a Consultation